Consumers use search engines to search for websites in a given category. These engines are one of the best ways for your target market to find your hotel property. In order for search engines to find you, your website must be optimized. Search Engine Optimization (SEO) is primarily concerned with improving your website’s ranking/visibility within search engine listings in order to increase traffic to your site.

Market Edge's SEM/SEO team  will analyze your website and develop a customized Internet marketing strategy. The purpose of the strategy is to increase traffic to your website with proven optimization techniques and conforming to respective search engine standards.

Our wide-ranging SEO services include:

• Consultation: We work with your team to determine your specific goals and objectives.
   
• Visual Review of Site: We review your website to make sure it looks professional, has usable navigation and is functional and complete. We identify and remove any search engine obstacles.
   
• Review Keyword Selection: We compare the popularity of various keywords and select the ones that will drive the most traffic to your site.
   
• On-page Optimization: We strategically place the selected keywords throughout your site where search engines will find them. Some of these areas include page titles, meta tags, content, alt text, internal links and site maps.
   
• Dynamic Optimization: We can also optimize any dynamic site content such as room availability and special offers.
   
• Directory Submissions: We expedite the submission of your site to relevant free and paid directories hand selected from our extensive list of researched directories.
   
• Link Exchange: We analyze the existing links to your website and develop a theme based link exchange program to help expose your website to highly targeted traffic.
   
• Tracking & Reporting: We use sophisticated tracking and reporting tools to monitor your site's performance and make necessary adjustments to ensure desired results.
   

Our Commitment to You