Market Edge Communications, Inc. is a growing provider of custom co-operative marketing solutions based upon geographic and/on a “natural” association of participants.  The target audience for our custom solutions is varied:  state/regional/local tourism organizations, individual hotel or resort properties, hotel marketing groups, and independent consortiums.  Our shared-cost approach is based upon a “co-opetition” theory, which simply means that we believe business competitors can benefit when they work together.  The impact of a group is more effective, and efficient, than the effort of a few.

Our co-opetitive services are offered with an emphasis on:

• Maximum return on investment for participating properties;
  
  Development and marketing of unique high profile conference and leisure facilities; and
  
  Attracting an upscale leisure guest market by offering premier golf, spa, and resort facilities.

Our marketing solutions rely on a “synergistic” approach – interactive across multiple mediums.  Program components are directed by client needs in targeted destination marketplaces without the inherent barriers of traditional public/private partnerships:

Content Driven Web Portals

Market Edge’s web portals are designed to generate new prospects to participating properties as well as fulfill information request generated though campaign components.   Our web sites have been designed to build brand awareness for participating properties and promote value offers which can be booked direct to the respective property’s reservation center.  Visitor registration programs are utilized to build databases of prospects for future add-on marketing programs.

Specific portals include:

• www.greatgolfdestinations.com

• www.greatbeachdestinations.com

Print Media Campaigns

Market Edge develops “share-cost” advertising campaigns utilizing partial-page, full-pages, and pre-printed inserts in strategic geographical and consumer-interest publications with initial response driven through a corresponding web portal.  Brand awareness (i.e. – Great Golf Destinations, etc.) is reinforced through consistent ad formats.   All campaigns are developed to convey credibility through authoritative content and value offerings.  Our goal is to provide value to participants by providing media opportunities in key feeder markets at 25 to 40% less than costs associated with exclusively placed ads.

eMarketing Campaigns

Direct Marketing Programs

Our direct marketing “share-cost” advertising campaigns utilize post card and custom brochure/catalogue mailings and bulk distribution in strategic geographical and consumer-interest publications with initial response driven through a corresponding web portal.  Brand awareness (i.e. – Great Golf Destinations, etc.) is reinforced through consistent ad formats.   All campaigns are developed to convey credibility through authoritative content and value offerings.  Our goal is to provide value to participants by providing media opportunities in key feeder markets at 33 to 50% less than costs associated with exclusively mailed promotions.

Consulting and Development of LDS (Local Distribution Systems)